For the past few years, augmented reality and virtual reality have been a very hot topic in the trade show industry. The actual implementation of these technologies requires a lot of thought and planning. Here are three things most exhibitors don’t realize until after they get to the show.
Read MorePlease Obey The Memo: Everyone wears the blue shirt on Thursday, the red on Friday, and the neon yellow on Saturday.
Read MoreSales and marketing directors know that you don’t close a sale on the trade show floor. “We’re just here to fly the flag,” they say. Expectations are low, and the sales team doesn’t care if the booth is full of customers because “the attendees already know us” and “they’ll stop if they need us.”
Read MoreThey are the ultimate referral client: recommending your equipment from the beginning of dozens of projects each year, and continuing to do so over a lifetime.
Read MoreProfessional sales people know that people don't like to be stopped; they really don't like to be pitched; and they absolutely hate spam emails and unsolicited phone calls. They would much rather “attract” a prospect than “pursue.”
Read MoreTrade show exhibitors regularly report two thoughts on trade shows: they know trade shows provide a great opportunity to generate good sales leads, and they know that an in-person experience should provide the best opportunity to connect with those leads.
But how do you transform a show full of attendees into a flood of sales leads?
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