For the past few years, augmented reality and virtual reality have been a very hot topic in the trade show industry. The actual implementation of these technologies requires a lot of thought and planning. Here are three things most exhibitors don’t realize until after they get to the show.
Read MoreThey are the ultimate referral client: recommending your equipment from the beginning of dozens of projects each year, and continuing to do so over a lifetime.
Read MoreI just read a brilliant three page article by an outstanding "millionaire marketing mind" about trade show exhibiting. This guy is a true “outlier” and a notoriously reclusive individual, so it's unlikely you’ve experienced his thinking first-hand. Still, you can absolutely benefit from what he had to say.
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