For the past few years, augmented reality and virtual reality have been a very hot topic in the trade show industry. The actual implementation of these technologies requires a lot of thought and planning. Here are three things most exhibitors don’t realize until after they get to the show.
Read MorePlease Obey The Memo: Everyone wears the blue shirt on Thursday, the red on Friday, and the neon yellow on Saturday.
Read MoreSales and marketing directors know that you don’t close a sale on the trade show floor. “We’re just here to fly the flag,” they say. Expectations are low, and the sales team doesn’t care if the booth is full of customers because “the attendees already know us” and “they’ll stop if they need us.”
Read MoreAccording to trade show experts, you have four seconds to capture the attention of a trade show prospect and draw them into your booth.
Read MoreIf you don’t capture the audience’s attention, nothing else can happen in your booth.
Read MoreThree Principles To Get More Qualified Trade Show Traffic
Most trade show booth traffic is passive traffic. Some people will recognize the company name and already know that they want what the company has to offer. Others will recognize the equipment on display and decide they want to learn more.
Read MoreSince hospitality events are such powerful tools for connecting with your clients and engaging new prospects, it’s amazing how few companies host them. Bringing hundreds (or even thousands) of potential prospects to an event, feeding them, offering them drinks, and entertaining them them takes a lot of money, but the potential return on investment is incredible.
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