Five Reasons to Diversify Your Booth Uniform

Please Obey The Memo: Everyone wears the blue shirt on Thursday, the red on Friday, and the neon yellow on Saturday.

Mike DusebergJuly 22, 2019trade show strategy, trade show traffic, attracting trade show leads, stopping trade show aisle traffic, converting trade show leads, collecting trade show leads, booth staff, booth traffic

Using Science to Overcome The "Four Second Rule"

According to trade show experts, you have four seconds to capture the attention of a trade show prospect and draw them into your booth.

Mike DusebergMay 3, 2019trade show, exhibiting, marketing, experiential marketing, lead generation, converting trade show leads, collecting trade show leads, attracting trade show leads, sales, selling, booth staff, stopping trade show aisle traffic, trade show traffic, booth traffic

The One Thing Your Trade Show Booth Must Do To Succeed

If you don’t capture the audience’s attention, nothing else can happen in your booth.

Mike DusebergMarch 28, 2019trade show, exhibiting, marketing, experiential marketing, lead generation, converting trade show leads, collecting trade show leads, attracting trade show leads, sales, selling, booth staff, stopping trade show aisle traffic, booth traffic, differentiation, commoditization

Three Critical Principles for Generating More Booth Traffic

Three Principles To Get More Qualified Trade Show Traffic

Most trade show booth traffic is passive traffic. Some people will recognize the company name and already know that they want what the company has to offer. Others will recognize the equipment on display and decide they want to learn more.

Mike DusebergJanuary 3, 2019trade show, exhibiting, marketing, experiential marketing, lead generation, converting trade show leads, collecting trade show leads, attracting trade show leads, sales, selling, booth staff, stopping trade show aisle traffic, booth traffic, differentiation, commoditization, avoiding commoditization

How to Host a “Free” Event in Your Trade Show Booth

Since hospitality events are such powerful tools for connecting with your clients and engaging new prospects, it’s amazing how few companies host them. Bringing hundreds (or even thousands) of potential prospects to an event, feeding them, offering them drinks, and entertaining them them takes a lot of money, but the potential return on investment is incredible.

Mike DusebergJanuary 3, 2019trade show, exhibiting, marketing, experiential marketing, lead generation, converting trade show leads, collecting trade show leads, attracting trade show leads, sales, selling, booth staff, reception on the trade show floor, commoditization, avoiding commoditization, differentiation, stopping trade show aisle traffic, booth traffic

Are You Exhibiting or Prospecting?

A lot of people are genuinely “exhibiting.”

They have a product, and it’s on display.

Look at it. See it’s brilliant innovation. See what our company has done to advance the industry’s technology a light year ahead. The future is here: look at it.

And when you’ve seen enough of the future, you may continue on to the rest of the trade show.