Sales and marketing directors know that you don’t close a sale on the trade show floor. “We’re just here to fly the flag,” they say. Expectations are low, and the sales team doesn’t care if the booth is full of customers because “the attendees already know us” and “they’ll stop if they need us.”
Read MoreProfessional sales people know that people don't like to be stopped; they really don't like to be pitched; and they absolutely hate spam emails and unsolicited phone calls. They would much rather “attract” a prospect than “pursue.”
Read MoreTrade show exhibitors regularly report two thoughts on trade shows: they know trade shows provide a great opportunity to generate good sales leads, and they know that an in-person experience should provide the best opportunity to connect with those leads.
But how do you transform a show full of attendees into a flood of sales leads?
Read MoreYour sales and marketing department exists for one reason: to find prospects, qualify them into leads, and move those leads through a sales process into a closed sale.
If they’re performing at their highest and best purpose, that’s where they’re focusing all their attention.
Read MoreThese qualified prospects get their questions answered, a nice gift for visiting, and priority follow up after the show.
Read MoreAccording to trade show experts, you have four seconds to capture the attention of a trade show prospect and draw them into your booth.
Read MoreNot only has the show gathered all of your ideal prospects in one place, they have also gathered all of your competitors.
Read MoreIf you don’t capture the audience’s attention, nothing else can happen in your booth.
Read MoreEvery exhibitor tells their prospects they have the best customer service in the industry.
Every exhibitor tells their clients that they take better care of them than anyone else.
Everyone knows this.
Read MoreHow to do you turn all that attention into qualified leads and sales?
Read MoreI just read a brilliant three page article by an outstanding "millionaire marketing mind" about trade show exhibiting. This guy is a true “outlier” and a notoriously reclusive individual, so it's unlikely you’ve experienced his thinking first-hand. Still, you can absolutely benefit from what he had to say.
Read MoreThree Principles To Get More Qualified Trade Show Traffic
Most trade show booth traffic is passive traffic. Some people will recognize the company name and already know that they want what the company has to offer. Others will recognize the equipment on display and decide they want to learn more.
Read MoreSince hospitality events are such powerful tools for connecting with your clients and engaging new prospects, it’s amazing how few companies host them. Bringing hundreds (or even thousands) of potential prospects to an event, feeding them, offering them drinks, and entertaining them them takes a lot of money, but the potential return on investment is incredible.
Read MoreA lot of people are genuinely “exhibiting.”
They have a product, and it’s on display.
Look at it. See it’s brilliant innovation. See what our company has done to advance the industry’s technology a light year ahead. The future is here: look at it.
And when you’ve seen enough of the future, you may continue on to the rest of the trade show.
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